Long before you start rolling your camera, you tend to think on- visuals, creativity and budget, just like we prepare our ingredients before cooking food.
So, there’s a reason why pre-production phase exists. You must have clear cut idea about script and storyboard that is required by you.
This is the stage where you prepare yourself or your team, if involved before the actual filming. this is where you can experiment with different ideas, language, characters, locations etc.
Your first corporate video script.
Every little story starts with an idea. Every little thing you wish to track and manage needs to be given keen attention.
What’s your idea? What’s your story? Now you might be thinking why should you answer these questions? Can’t I just get that cheap video from a stranger on social media who (thinks he) understands my story? A big NO. Not everybody is capable of understanding your brand and the vision you have for it.
Be precise about why you are making this video, what is your objective of creating the video and whom are you targeting. Basically, everything you want, note it down on a paper in brief.
People, whether they are kids or adults, have been responding to stories since ages. A story is an interesting way of communicating morals, emotions, manners or anything else. And videos are the best ways of representing it. Your video should incorporate your core messages of your story. Your video must showcase an interesting start, an end and a clear call to action. Not every video has to be complex which includes models, studio shoots and huge costs.
Whats the point?
The point is that you want a video to communicate with your clients. Then do so. Making a complete salesy video will not make any impact. They will appraise your technicality and power after you really solve their problem. Also keep the words and jargaons at its low. The video will be watched by a variety of humans, not by robots who know your products. Study your audience and watch the video from their perspective.
Are you talking?
This visual medium may or may not use words in written form, but a voiceover makes a huge impact! Use your words more often with the scriptwriter so that they are utilised well in voiceover.
Your script can be turned into a storyboard.
A storyboard is nothing but two columns that read voiceover text on the left and visuals to be shown noted down on the right-hand side of the column.
Note down important parts- what is it you would like to show in your video? You can sketch the most important aspect of your product to be shown in the very first scene.
Mark the timeline- what do you want to say? How and when will you say it? Mark it down on your ideal video script. For example, your new car’s promo video will have a grand opening, a problem area and your solution with a call to action message in the end.
Shot list – list of shots you need, be it exterior, interior, close-up or wide shots.
Many a times, creators find they got a different outcome than what was directed. This issue can be eliminated using sketches or write-ups in storyboards. A Storyboard can help you to see how exactly your video is going to be.
Not all corporate videos need a storyboard. A business event’s 360 video, for instance won’t need a storyboard. For a factory process shooting, storyboard would look useless.
Produce your video smoothly! You can knuckle down to the video making process!